Resources

Planning, Development, and Strategy Downloads

SWOT Analysis

What kind of content will customers find valuable?

Business Model

Helps you capture important aspects of what you do on one page so you get a high-level overview of your business plan.

Competitive Analysis

Overview of the market: describe the competition, establish market parameters/scope and strength/weaknesses of competitors.

Content Development

This worksheet focuses on identifying campaign goals, audiences, key performance indicators, and the types of content and keywords that drive our content strategy.

Content Distribution

How will you track and distribute content?

Content Calendar

How often will you be creating new content?

Marketing Plan

A High-level overview of the brand identity, what the brand is and isn’t, who the brand’s customers are, how to reach them, and sell to them.

Customer Persona Comparison

Explain what you are looking to achieve. Consider who among your team members or clients will benefit from identifying your user segments.

Customer Persona

Who are your customers? This worksheet will help you describe your customers, providing insight into what types of content they find valuable.